Pheasants Forever Calgary and EnCana Officially Launch New Conservation Program in Southern Alberta Schools

August 31, 2004 (Calgary, AB) - The Calgary Chapter of Pheasants Forever (PF) and EnCana are pleased to announce the launch of the EnCana "Habitat Helper" program, a new conservation program focused on educating young Albertans on the importance of protecting upland wildlife and its habitat, watershed areas and wetlands.

Starting this week, over 300 elementary schools in southern Alberta will receive copies of all Habitat Helper program materials, including a 10-minute video, a 40-page storybook, and an educational activity book. Habitat Helper will serve Alberta teachers as a quality resource to supplement Alberta Learning's Elementary Science Curriculum, as well as the K-9 English Language Arts Curriculum. It will also be made available to youth-based organizations such as 4-H, Scouts Canada and Junior Forest Wardens.

"Today's rural youth are more empowered than ever to translate learning into action, particularly when it comes to the environment," said Gregg Norman, Executive Director for Pheasants Forever Calgary. "The EnCana-sponsored conservation program is intended to re-shape and strengthen how our future generations think about land, water and wildlife as part of their value system and what they will do to protect it."

The Habitat Helper program complements the Partners in Habitat Development program (PHD), an existing habitat initiative co-founded by PF Calgary in 1998. The PHD program is designed to redevelop and enhance wildlife habitat throughout the cultivated regions of southern Alberta, primarily on privately-owned land. PHD is the working example of the conservation efforts promoted through Habitat Helper.

In addition to Habitat Helper, PF Calgary and EnCana are producing a 22-minute feature video for middle school, high school and adult audiences highlighting the critical components of wildlife habitat in southern Alberta throughout all four seasons.

"At EnCana, we recognize the importance of our environment and the unique landscape that exists in Alberta," said Mary Ann Steen, Community Investment Manager for EnCana. "This program educates our youth and encourages them to protect upland wildlife and its habitat, watershed areas and wetlands."

Additional information on the Habitat Helper program and Pheasants Forever Calgary can be obtained at and on EnCana Corporation's web site at

For more information please contact:

Gregg Norman
Executive Director
Pheasants Forever, Calgary Chapter
(403) 802-3777

Mary Ann Steen
Manager, Community Investment
EnCana Corporation
(403) 645-4747

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